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Company historyHistory

1985 (Shouwa 60)
September 4th Avanti established. Chieko Watanabe becomes the president of the company.
1990 (Heisei 2)
Started the import of raw organic cotton.
1993 (Heisei 5)
Established Cotton house Japan, locally-incorporated company, to import raw cotton directly.
1994 (Heisei 6)
Built a consistent supply structure from raw cotton to yarn, fabric, and items.
1996 (Heisei 8)
Started the original brand “PRISTINE”.
1999 (Heisei 11)
Opened “PRISTINE” aisle in Hakyu Umeda Department Store.
2000 (Heisei 12)
Established NPO Japan organic cotton association. Chieko Watanabe became the vice executive.
2002 (Heisei 14)
Started “PRISTINE baby”.
2004 (Heisei 16)
Exhibited items at Paris textile exhibition “Premiere Vision” for the first time.
2005 (Heisei 17)
Opened the first shop “Avanti main office ( Sendagaya)”.
2006 (Heisei 18)
Opened our own “PRISTINE aisle” in Mitsukoshi Ebisu.
2007 (Heisei 19)
Opened our own “PRISTINE aisle” in Matsuya Ginza.
Opened “PRISTINE aisle” directly operated by our company in Isetan Shinjuku.
2008 (Heisei 20)
Opened “PRISTINE aisle” directly operated by our company in Seibu Ikebukuro.( Closed on March, 2015)
“26th Mainichi fashion award” organized by Mainichi Newspapers is awarded to us.
2009 (Heisei 21)
Shinjuku district excellent company management award “District award” is awarded to us.
Selected as METI’s ” social business selection 55″
2010 (Heisei 22)
Started a collaborated research with Shinshu university faculty of textile science and technology.
Started engagement in agriculture business “Egaotsunagete Komoro campus”.
2011 (Heisei 23)
Started business to use vacant Minato-ku Komoro Takahara school site.
Established the general incorporated association Komoro eco-village with two other groups (Komorohasu club and NPO solar power plant NW).
Started work fashion brand from Nagano prefecture,”ColtivaRe”.
2012 (Heisei 24)
Opened the 2nd “PRISTINE shop in Jiyuugaoka” along the street.
2014 (Heisei 26)
Chieko Watanabe, then representative, is involved in establishing general incorporated association “Exciting and relaxing Ekodomo private tutoring school” and became the representative executive.
Opened the 3rd “PRISTEIN shop in Kichijoji” along the street.
Opened “PRISTEIN aisle” in Daimaru Matsuzakaya department store Sapporo.
2016 (Heisei 28)
Shinjuku district ecology company award “Excellent prize” is awarded to us.

Started the import of raw organic cotton.

Opened the first shop

Started the original brand

Opened the 3rd